A global first in food delivery, users can create and discover hundreds of ‘Eatlists’ to curate their food journey like a music playlist
New Delhi, July 5, 2024 – Swiggy, India’s pioneering on-demand convenience platform, announced the launch of ‘Eatlists’ – a global- first feature in food delivery, to transform how users discover and share food recommendations. Like creating and sharing music playlists, Swiggy’s Eatlists empower food enthusiasts to curate and share their favourite dishes directly within the Swiggy app.
The right food at the right moment
According to Swiggy’s in-app insights, 58% of users need help with indecision when selecting meals. Additionally, 68% of users rely on recommendations from friends and peers, navigating multiple platforms for reviews and orders, resulting in a fragmented and time-consuming process. In response to these common struggles, Swiggy aims to simplify the process of discovering, saving, and sharing food recommendations within its app, offering users unparalleled convenience and choice.
Key benefits of Eatlists:
1. All your favourites in one place: Users can create themed lists of their favourite dishes for easier browsing
2. Seamless sharing: Share curated Eatlists with other food lovers, enabling them to discover new dishes and restaurants!
3. Instant access: Access lists created by users or others, ensuring a continuous stream of food recommendations.
Rohit Kapoor, CEO of Food Marketplace Swiggy, said, “Before social media and other digital channels, food was the original form of community building. Sharing meals brought people together. Eatlists brings the best of both worlds: the ability to create and share your food identity with the world while discovering new favourite dishes through thousands of Eatlists curated by fellow food lovers and experts, both in your city and beyond.”
How it works:
Users can start creating Eatlists by tapping the bookmark icon against their favourite dishes and saving them under different Eatlists. They can name their list anything from “Weekend Treats”, “ The answer is always Biryani”, “Let’s get this party started” to “Healthy Bites”. Once the list is curated, users can share it with friends and family directly through social media apps like WhatsApp and Instagram. They can also browse Eatlists created by others, such as “Late-night Cravings in Mumbai” or “Top Street Foods in Delhi”, making meal choices more social and fun.
The Eatlists feature will also be available on the Swiggy user’s food home page as well as their profile page, ready to be created, shared and relished.
About Swiggy
Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience. With an extensive footprint in food delivery, Swiggy Food collaborates with nearly 2 lakh restaurants across 600+ cities. Swiggy Instamart, its quick commerce platform operating in 25+ cities, delivers groceries and other essentials across 20+ categories in 10 minutes. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Genie into its multi-service app. Leveraging cutting-edge technology and Swiggy One, the country’s only membership program offering benefits across food, quick commerce, dining out, and pick-up and drop services, Swiggy aims to provide a superior experience to its consumers.
For more information, visit www.swiggy.com
