After Group Ordering and Eatlists, Swiggy introduces another industry-first: Incognito Mode
This feature allows customers to enjoy a private, record-free ordering experience with just a simple toggle
National, 6 Sep 2024– Swiggy, India’s leading on-demand convenience platform, has launched an industry-first Incognito Mode feature, allowing users to place orders privately across food and quick commerce. Whether planning a surprise, indulging in a personal treat, or making a discreet purchase, Incognito Mode keeps these orders out of the app’s history, eliminating the need to manually delete them.
Ensuring Privacy for Every Occasion
With shared accounts being common, not every order is meant to be seen by family, friends, or partners. Swiggy’s new Incognito Mode protects those moments of privacy, allowing users to order a midnight cake for a surprise birthday or a special gift for an anniversary without the risk of these purchases appearing in their order history. Available on both Swiggy Food and Instamart, Incognito Mode ensures that users can place orders and keep their selections private.
Incognito Mode is also ideal for discreet purchases, such as personal wellness products on Swiggy Instamart. This feature ensures that such orders remain private, giving users confidence that their choices will not be visible to others.
“As social as our lives are becoming, there are still things we prefer to keep private, and Incognito Mode is designed to address that need,” said Rohit Kapoor, CEO of Swiggy’s Food Marketplace. “Whether you’re ordering a meal or making a quick purchase, Incognito Mode ensures your choices remain private. We’re excited to offer our users a seamless experience that lets them enjoy Swiggy’s diverse offerings with enhanced privacy.”
This feature is currently available to 10% of Swiggy users and will be rolled out to all users in the coming days.
How Does Incognito Mode Work?
Using Incognito Mode on Swiggy is simple and intuitive. Just activate the feature via a toggle in your cart. Once activated, a reminder will appear, confirming that Incognito Mode is on. After the order is delivered, it will remain trackable for three hours, allowing users to manage any post-delivery concerns. After that, the order is discreetly hidden from the order history, ensuring that the purchase remains private.
In recent weeks, Swiggy has introduced a range of new features and products to enhance user engagement and convenience. These updates include the popular Group Ordering, Eatlists, Explore Mode, Reordering, and Similar Carts features.
About Swiggy
Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience. With an extensive footprint in food delivery, Swiggy Food collaborates with nearly 2 lakh restaurants across 600+ cities. Swiggy Instamart, its quick commerce platform operating in 35+ cities, delivers groceries and other essentials across 20+ categories in 10 minutes. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Genie into its multi-service app. Leveraging cutting-edge technology and Swiggy One, the country’s only membership program offering benefits across food, quick commerce, dining out, and pick-up and drop services, Swiggy aims to provide a superior experience to its consumers.
For more information, visit www.swiggy.com
