Swiggy Seal empowers restaurants to elevate hygiene standards based on 7 million verified customer reviews

Swiggy, India’s pioneering on-demand convenience platform, today introduced “Swiggy Seal”, a comprehensive initiative aimed at raising hygiene and food quality standards across lakhs of restaurant partners on its platform.

Leveraging insights from over 7 million verified customer reviews in the past six months, the Swiggy Seal program aims to elevate restaurant hygiene practices. It offers restaurant partners comprehensive insights and actionable support to ensure the delivery of hygienic, well-cooked food in high-quality packaging. Currently live in Pune, it will be gradually scaled up over November, eventually covering 650+ cities.

The trust of Swiggy Seal

The food delivery industry continues to evolve, with Indians trying an average of six new restaurants annually*. While great taste is always important, trust in food hygiene is equally important.

Through this initiative, Swiggy will share detailed, verified customer review-based feedback with restaurant partners, focusing on key areas like contamination prevention, optimal cooking, and packaging quality. These insights will empower restaurants to identify areas of improvement and implement effective hygiene practices. Additionally, Swiggy will provide support through dedicated account managers and systematic reports to assist restaurants in meeting hygiene benchmarks. Educational webinars on hygiene best practices will be a platform setup to empower restaurant partners to maintain high standards.

Swiggy has teamed up with FSSAI-accredited agencies like Eurofins, Equinox, and others to offer restaurants access to professional hygiene audits at exclusive rates. These partnerships aim to strengthen critical areas such as contamination prevention, food handling, and overall operational cleanliness. Beyond the audits, restaurants will also benefit from exclusive pricing on third-party cleaning and pest control services, further supporting their commitment to maintaining the highest hygiene standards.

Speaking on the launch of Swiggy Seal, Deepak Maloo, Head of Customer Experience & Restaurant Experience at Swiggy Food said, “As Swiggy completes a decade in food delivery, we continue to believe that access to clean hygienic food is as important as food that tastes great. With the launch of the Swiggy Seal, we aim to support our restaurant partners with actionable insights to help them enhance hygiene standards. The Swiggy Seal empowers customers with the confidence to order what they want, backed by genuine customer reviews, while also supporting restaurant partners to step up through collaboration with experts.”

Swiggy has introduced the Swiggy Seal badge in Pune and will roll it out to other cities soon. This badge, featured on restaurant menu pages to highlight those with a proven track record of serving hygienic, high-quality meals in quality packaging. This badge is awarded based exclusively on genuine customer reviews and feedback. Since the program’s launch two weeks ago, restaurant partners have shown high interest, with hundreds of requests for hygiene audits already received. Should any concerns arise about a restaurant holding the Seal, Swiggy will thoroughly review the feedback and may revoke the badge if the restaurant fails to maintain the established standards.

Yash Chavan, owner of Fried Chicken Destination in Pune, shared his thoughts on the initiative: “Happy to see Swiggy’s Seal program offering valuable insights related to hygiene, along with services that help us improve our standards further. This initiative not only benefits us but also assures customers about the hygiene track record. I appreciate the Swiggy team for providing detailed feedback and suggestions based on customer reviews.”

The Seal program is part of Swiggy’s ongoing commitment to building trust among consumers and supporting restaurant partners in delivering hygienic, clean meals. It’s a collective effort, rooted in customer feedback, to take a step towards providing a positive and safe food ordering experience for all.

About Swiggy:

Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for urban consumer by offering unparalleled convenience. With an extensive footprint in food delivery, Swiggy Food collaborates with nearly 2 lakh restaurants across 600+ cities. Swiggy Instamart, its quick commerce platform operating in 43 cities, delivers groceries and other essentials across 20+ categories in 10 minutes. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Genie into its multi-service app. Leveraging cutting-edge technology and Swiggy One, the country’s only membership program offering benefits across food, quick commerce, dining out, and pick-up and drop services, Swiggy aims to provide a superior experience to its consumers.

For more information, visit www.swiggy.com

• Swiggy set the record by distributing 11,000 vada pavs to children from Robin Hood Army-supported schools in Mumbai, spearheaded by Singham Again Team Ajay Devgn and Director Rohit Shetty
• The order was delivered using Swiggy’s newly launched XL EVs for bulk deliveries

Mumbai, 14th October 2024: Swiggy, India’s pioneering on-demand convenience platform along with the team of the highly anticipated film Singham Again has created a new Guinness World Record for delivering the largest vada pav order in a single delivery. In collaboration with the team of Singham Again, Ajay Devgn and Rohit Shetty, Swiggy delivered 11,000 vada pavs to children from the Robin Hood Army, an NGO that focuses on fighting hunger through surplus food distribution across multiple locations in Mumbai.

Mumbai’s iconic vada pavs from MM Mithaiwala, were delivered using Swiggy’s newly launched Swiggy XL Fleet, designed for handling bulk food deliveries. In true Singham style, Swiggy collaborated with the Singham Again team and delivered11,000 vada pavs across various Robin Hood Army-supported schools in Mumbai.

The first stop was Airport High School & Junior College in Vile Parle, where Ajay Devgn, Rohit Shetty and Swiggy Co-founder Phani Kishan received the order, creating a Guinness World Record for the largest number of Vada pavs delivered in a single order. The vada pavs were distributed across RobinHoodArmy-supported schools in Bandra, Juhu, Andheri East (Chandivali and Chakala), Malad, and Borivali.

Phani Kishan, Co-founder and Chief Growth Officer, Swiggy said, “In the 10 years of Swiggy, we have delivered millions of vada pavs across Mumbai, and other cities. We’re going XL by teaming up with Singham Again to set a Guinness World Record for the largest single food order for Vada pavs. This exciting event perfectly captures Swiggy’s commitment to delivering food whether big or small—and celebrates the love for Mumbai’s iconic street food in a truly spectacular Singham style.”

Swiggy XL, a fleet of electric vehicles introduced to efficiently handle high-volume orders, played an instrumental role achieving this Guinness World Record. This first of its kind initiative demonstrated Swiggy’s focus on leveraging technology and innovation to address evolving delivery needs while making a significant contribution to the community.

Speaking about the record, Rohit Shetty expressed, “We are elated to have collaborated with Swiggy for this record-breaking delivery of vada pav, bringing food and joy to children. Just like Singham’s larger-than-life personality and strong ethics, this initiative has achieved a meaningful cause.”

The event concluded with children enjoying their meals, marking the success of this collaboration between Swiggy and the Singham Again team. The record-breaking delivery was made possible by Swiggy’s newly launched XL fleet designed for large scale orders. Omega Seiki Mobility (OSM) is the vehicle manufacturer with Moeving Urban Technologies Ltd. operating the fleet on the ground.

The idea was conceptualized and executed by Havas Play. Mohit Joshi, CEO, Havas Media Network India, said, “We’re always driven by the ambition to create meaningful connections through meaningful media that reflect cultural shifts. With Swiggy, we’ve once again tapped into the pulse of pop culture, delivering a campaign that’s bold, innovative, and community focused. Securing the coveted Guinness World Records title for the largest vada pav delivery exemplifies not only the disruptive potential of Swiggy XL but also our strategic vision in crafting high-impact, culturally resonant campaigns that redefine the industry. ”

AboutSwiggy:

Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers eachmonth. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offeringunparalleled convenience. With an extensive footprint in food delivery, Swiggy Food collaborates withnearly 2 lakh restaurants across 600+ cities. Swiggy Instamart, its quick commerce platform operating in43cities,deliversgroceriesandotheressentials across 20+ categories in 10 minutes. Fueled by acommitmenttoinnovation,SwiggycontinuallyincubatesandintegratesnewserviceslikeSwiggyDineoutand Swiggy Genie into its multi-service app. Leveraging cutting-edge technology and Swiggy One, thecountry’s only membership program offering benefits across food, quick commerce, dining out, andpick-upanddropservices,Swiggyaimstoprovideasuperiorexperiencetoitsconsumers.

For more information, visit www.swiggy.com