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Only 20% of the germs in your mouth are on your teeth, the rest 80% are on gums, tongue and cheeks. Colgate Total antibacterial toothpaste fights germs on teeth, tongue, cheeks, and gums giving you a Whole Mouth Health for 12 hours. Its dual Zinc Arginine technology actively seeks out bacteria in your mouth forming a protective barrier. Colgate Total Advanced Health toothpaste strengthens your teeth by re-mineralizing weakened enamel. It fights plaque to keep your gums healthy.