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Popular Essentials Maida is a premium-quality refined flour made from the finest wheat. Known for its fine texture and soft consistency, this maida is an essential ingredient for a wide range of culinary preparations. It is perfect for making baked goods like cakes, pastries and cookies, as well as soft Indian breads like naan, parathas and puris. Maida is versatile and used in many cuisines, making it a pantry staple in most households. It is easy to work with, creating smooth doughs and batters that yield the perfect fluffy, tender results. The flour is refined to remove the bran and germ, making it lighter and easier to digest. Popular Essentials Maida is an ideal choice for those who love to bake or prepare traditional Indian delicacies, offering consistent quality and texture every time.