Plum Rice Water & 10% Niacinamide Serum

• 10% Niacinamide (a water-soluble form of vitamin B3 ) - brightens and fades blemishes
• Rice Ferment Extract (Japanese Sake)- Hydrates and smoothens skin texture
• Licorice - soothes inflammation, redness, and irritation on the skin
• Squalane - nourishes skin and maintains skin's moisture barrier

Make the switch to the bright side with Plum 10% Niacinamide and Rice Water Face Serum is clinically proven to brighten skin from the 1st use. This potent formula combines Niacinamide (vitamin B3), Rice Ferment, and olive-derived Squalane to effectively brighten skin, fade blemishes, and improve texture. Experience instant 2x hydration with its milky, lightweight, and quick-absorbing formula. Dermatologically tested, it provides a non-sticky feel which is loved by 100% of users, with 97% reporting fewer blemishes and smoother skin.