Plum Vitamin C 15% Serum

• Ethyl Ascorbic Acid - most potent source of Vitamin C - we also put 17.5% of it to ensure that our serum doesn't lose potency and we have proof that it was still 15% even after 1 year! The ingredient helps with fighting pigmentation and reducing dark spots.
• Japanese Mandarin - boosts the efficacy of Vitamin C and boosts glow.
• Kakadu Plum - this fruit has the highest recorded levels of Vitamin C in nature; 100X more than oranges!
• Rosa Damascena (Rose) Extract - soothes the skin.

Vitamin C (above 10% concentration) when applied on skin is proven to act on hyperpigmentation, dark spots, oxidative damage like wrinkles, and boost your skin's natural glow. Thoughtfully formulated for efficacy, safety, and all-round results, this serum contains Ethyl Ascorbic Acid (EAA, 15% active) – a water-soluble form of Vitamin C that penetrates the skin quickly and stays stable for longer without oxidizing. When we say 15%, we mean 15% - because we’ve added 17.5% of EAA, which contains 86% active Vitamin C by weight. In our consumer study, users reported enhanced skin glow, and 7 out of 10 saw a 32% reduction in dark spots within 2 weeks. This supercharged Vitamin C face serum is clinically proven to deliver glowing skin, and it’s suitable for all skin types, day or night. *Vitamin C Disclaimer: ^Based on the report conducted by CCFT, report no. CCFTCSR115, dated 28th Aug, 2023.